Communications Planning
It is critical in a world where we are consuming hundreds of messages a day that we understand where they are all coming from. And before you questions us, yes hundreds not the 3,000 or 8,000 or 10,000 some may have pushed in the past (you see you’ve learnt something from us already). Ofcom estimated that including email, text, social and paid messages that we consume in the region of 115 messages a day. A consumer doesn’t think about whether they are paid for or “organic” and that’s why we look at total communications planning rather than simply paid media planning.
Understanding Communications Planning
We aim to break down the complexity into one simple thought. Who are we speaking to and why?
If we can identify that then we can tell you where, how and how much. We will also tell you honestly if you shouldn’t be spending money on paid media and instead speaking to one of our partners instead about PR, events or technical site builds.
Our Approach
Scope
We spend time with you understanding the problems and opportunities, your data and most importantly your motivation as a business.
Identify and Understand
Combining multiple data sources, including your own, we can create a clear view of existing, potential and future audiences. Where required we can also take on bespoke audience research projects to dig deeper into any audience group or category.
Map and Analyse
This is where experience combines with data, to craft a clear view on the end to end journey that a consumer does, or will have, with your brand. We go beyond the funnel to break down the individual challenges and tasks required to overcome any potential barriers. The result is clear jobs to be done across paid, owned and earned media.
Create
Working with our team of media experts we bring the plan to life, focussing on paid but working with your team or partners on a collaborative approach for all touchpoints. At this stage we can work to heighten an existing creative idea or build a campaign idea from scratch recommending how to bring it to life with partners.
Maximise and Learn
Our belief is that we learn through out the process and set a strong framework from our initial conversations which acts as a live monitor of success. Once the campaign is live then we build this into our bespoke dashboards and work with you to track and celebrate success, always with a view as to what is next on our Route forward.
Our Communications Planning Services
While communications planning is at the heart of what we do for all clients there are opportunities to work with us beyond a core media planning output.
Strategic Consultancy
Not sure where to start or need to review an existing approach? We can offer a range of tailored strategic services including channel audits and operational excellence, alongside our core communications planning consultancy.
Partnership Strategy
Media partnerships can go much deeper than a simple badging exercise and our team have decades of experience in this field. Whether it is a broadcast partnership, an influencer strategy or a deep retailer acquisition requirement, our team can work on end-to-end solutions based on your needs.
Gaming, Metaverse and New Technology
The Gaming space is bigger than Hollywood. Our team have a vast range of experience in this space creating award winning communications campaigns and running eSports teams. We can work to introduce your brand into this space or create a workflow with some of Europe’s best innovators to super charge your brand.
Retail Strategy
As online retail grows, dominated by Amazon, we can work with you to build a full end to end digital and physical retail strategy, setting yourself or your sales team up for successful engagement with either internal stakeholders or retailers who own the shelf.
Why Choose Our Planning Services?
Discover the advantages of partnering with us for any of your communications needs, benefiting from our expertise, industry knowledge, and dedication to achieving your marketing objectives.
Our team of communication planners have vast experience across multiple categories addressing challenges for clients. Whether an international finance brand or a local retailer we have the category experience to service your needs.
Data is at the heart of our planning and our communications planners work in partnership with our data team to always focus on the delivery of business results.
The industry has recognised our craft with multiple awards for our business changing campaigns.
Ready to embark on a successful journey?
Contact our team today to discuss your goals and explore how our services can help you achieve marketing success. Take the next step in elevating your brand’s visibility and engaging your target audience effectively.
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