The Metrocentre Fashion & Beauty Festival

Over the past few months, we’ve been working with the Metrocentre, which is the largest indoor mall-style shopping centre in the North East, to promote their seasonal interactive events by running tailored hyperlocal social media campaigns to amplify messaging and drive footfall.

Working in partnership with the Metrocentre marketing and advertising team we promoted the centre’s SS23 Fashion and Beauty Festival. Route’s social advertising team created a targeted Facebook and Instagram digital ad campaign to reach consumers with an interest in fashion and beauty within a 40-minute drive time, of the shopping centre.

The successful campaign delivered over 500,000 messaging ad units, reaching over 120,000 of the Metrocentre’s target consumers. Route’s campaign helped kick-off the highly popular event to celebrate the start of the spring/summer season.