First West of England

Across 2022 working in partnership with First West of England we rolled out a multi-channel message activation across the West England to support the launch of their concessions pass campaign.

The campaign proved to be such a success we’ve now gone live across West Yorkshire, York, Greater Manchester, Wales and East Anglia!

Using multiple customer touch points across broadcast and digital channels – including ITV 1, Video On Demand, local press titles, OOH, Facebook; YouTube and Google PPC – we’re helping to encourage 65+ passengers to make the most of their concessionary passes by getting the bus to do the things they love – for free.

First Bus | Winter Concessions TVC