Building on success

Case Study

Welsh Oak Frame

A leading national manufacturer of handcrafted, bespoke, oak timber framed homes, Welsh Oak Frame sought a new partner who would truly understand and reach their niche customer base.

Welsh Oak Frame clients dream of building their own unique home, have exacting standards and want beautiful, tailored self-build packages, coupled with design and engineering excellence. Our task was to reach those contemplating a self-build home and guide them along their path to purchase.

Our approach:

It was vital we understood the customer and their needs.

We spent time talking to the Welsh Oak Frame team, mapping customer touchpoints and contextualising
the buyer journey.

Understanding the search environment of those contemplating a selfbuild project was also important, as well as the geographical hot spots across the UK where the market is flourishing.


“Darren, Ben and the team at Route took the time to truly understand our business and most importantly our clients. Paid media is an investment for any company, and we wanted to work with a partner we could trust to deliver on their promises. With their expert guidance, Route helped us reach more customers, raise awareness of our brand and delivered value across the board.”

Rebecca Pritchard, Group Marketing Manager, Welsh Oak Frame

What we delivered:

Understanding the whole customer journey allowed us to create a targeted paid media campaign, tailored to the right audience, minimising wastage and maximising return on investment.

This included a mix of specialist self-build consumer print titles, digital display advertising in key online environments and a targeted Pay Per Click strategy.

We continually analysed campaign data, allowing us to optimise the campaign and delivering the best possible value, as part of the client relationship we also advised on website structure and design, to improve customer conversion.

Customer leads increased by64% year on year
The cost per lead decreased by46% year on year
Average sale value increased by40% year on year


  • Generator Studios, Trafalgar Street, Newcastle Upon Tyne, NE1 2LA
  • Mocatta House, Trafalgar Place, Brighton, BN1 4DU
  • (+44) 191 308 2626

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