As Route marks its tenth anniversary, we asked members of the team to reflect on how the agency approaches its work, how marketing has evolved over the past decade, and what lessons stand out from the journey so far. A Detail-Driven, Strategic Approach One theme that consistently emerges is the care and attention that goes into every campaign. Work is […]
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While the media landscape continues to evolve, one channel remains consistently effective: Out of Home (OOH) and Digital Out of Home (DOOH) advertising. Out of Home advertising continues to grow as a channel, with UK OOH revenue reaching a record £1.44bn in 2025, and forecast to reach around £1.47 billion in 2026. This sustained growth reflects the role OOH plays […]
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For years, TikTok has dominated conversations around cultural relevance, trend creation and audience attention. Quietly, another platform has been reshaping the digital landscape. Reddit is no longer just a forum or niche community hub; it is becoming one of the most influential and widely used platforms online. Recent Ofcom figures show it has overtaken TikTok as the UK’s fourth most-visited […]
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