Family owned Premier Kitchens has been offering customers across the North East of England the very best in kitchen, bathroom and bedroom design and installation for over 15 years, from their showrooms in Hexham and Consett.
The team knew their customers were searching for local design and installation solutions in an online environment.
It was our job to help them create a strong digital presence during that all important customer research phase, driving website visits, enquiries and showroom footfall.
We took a consultative approach to supporting the Premier team.
From developing clear online customer profiles to guiding their digital media choices, to advice on optimising their website.
Our aim throughout was to present the business to the right people at the right time through the right channels.
“We recognised that many potential customers were searching for solutions online first before ever setting foot in a showroom and that it was important to be present during that early phase in their journey of discovery. Route guided us through our first ever digital campaign, delivering value for money and a return on investment we were able to directly attribute to sales and enquiries. This was about being smart with our spend and Darren and the team helped us every step of the way.”
Paul Cushing, Owner, Premier Kitchens & Bathrooms
We delivered value for Premier by using their existing media spend more efficiently.
By spreading their budget across both traditional print media and digital, the company was able to reach more customers at key times in their path to purchase.
We achieved this through a mix of Facebook Ads, Search Pay Per Click and SEO, geo-targeting customers within range of the two showrooms and highlighting four key kitchen collections.
We continually monitored and optimised the campaign, based on real-time customer data.