Ah, we love it when a project knits together!
We have been working with British brand Knitwear Queen for a while now, helping the specialist retailer to reach their target customers more effectively.
Promoting the website was our key objective as well as showcasing Knitwear Queen’s new product lines and increasing sales of their classic collections of hats, gloves and scarves.
To achieve this, we developed a layered digital marketing approach made up of social media and paid search activity. We created a number of image-led Google Shopping Ads, as well as Google text ads, and amplified product messaging across Knitwear Queen’s social media channels: Facebook, Instagram and Pinterest.
The strategy has delivered a measurable and very successful campaign so far!