It’s never too early to start planning for the warmer months, especially when working within the transport industry, as it’s a crucial period for aviation and public transport in particular.👇 That’s why today, we’re reflecting on the fantastic campaign and results from our locally targeted summer project with First Cymru delivered last year. Having brought their famous Tenby to Saundersfoot […]
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Out-of-home (OOH) advertising presents a unique opportunity for transport brands to amplify awareness, increase customer engagement and boost footfall. Far from being an archaic medium, OOH advertising emerges as a vibrant, innovative channel, offering a wealth of dynamic and creative opportunities, especially within the transport sector. Reach and Frequency Benefits Boosting Visibility in the Transport Sector Transport hubs for buses, […]
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Travel: a thrilling escape or a stressful juggle? We know it can be both! As advertisers, tapping into those “moments that matter” within the travel journey is crucial for grabbing attention and influencing audience decisions. But how do we navigate this emotional roller coaster and deliver impactful messages? Let’s break it down. Know your audience✅ The planner: Stressed, organised, seeking […]
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In today’s fast-paced and ever-changing world, marketers in the public transport sector face unique challenges. They need to reach a really diverse set of customer audiences, from daily commuters to infrequent travellers, while managing both time constraints and a raft of often very different communication channels. So here are seven key considerations for marketers aiming to create successful campaigns in […]
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Public transport in the UK is not just a means of getting millions of people from A to B; it’s a vital component of daily life that offers numerous benefits for both people and the planet. From bus services in the North East to Tube travel in London and our 20,000 miles of railway track, the public transport system is […]
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Happy World Friendship Day! 🤝🌍 Today, we’re celebrating the incredible friendship that kick started Route. ⤵️ It was at university where our Managing Director Darren Davidson and our Director Ben Dascombe first met. Following graduation, their paths continued to cross throughout their early careers in London’s advertising and marketing industry. It was when Darren moved back to Newcastle that the […]
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Last night the team attended the latest ITV First Look, and this time it was held right on our doorstep, in Newcastle city centre! It was a great event which gave us a first look at what’s coming up across ITV’s platforms for the rest of 2023. Interesting and informative, these showcases also provide a fantastic opportunity to expand connections […]
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Today marks the 10th World Emoji Day! 🥳 👏 According to Amra & Elma LLC, emoji use has increased by around 775% over the last three years, and it’s not hard to see why. 👀 Whether you’re brightening a text ✨or punctuating a social post❗, emojis make a great addition to any message. In fact, according to Quintly, the use […]
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We are delighted to be working with Oury Clark, a South East based team of chartered accountants, lawyers and financial advisors, who will be launching a new website later this year. Having conducted extensive research into Search Engine Optimisation (SEO), page optimisations and redirects, our expert team is supporting Oury Clark on this exciting journey. To increase brand awareness and […]
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This week we had the pleasure of welcoming Neil Pummell, Partnerships Director at Axiom Media into the office. Axiom Media is the UK’s leading independent sales house offering bespoke sales on domestic, European and global TV & Digital advertising sales. It was great for the team to meet Neil and understand more about TV content consumption across the diverse UK […]
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