“I want ruthlessly consistent marketers, not creative ones” my VP said to the assembled room of global brand teams. There was a hush, then there was a murmur and when the beers started to flow that evening, there was more than a little “discussion.” But as hard as that is for brand owners to hear, he was right. Our job […]
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The Power of Advertising in a Recession In today’s UK, businesses face unprecedented challenges. The BBC are reporting that the UK was dragged into a recession at the end of 2023 and with insolvencies at their highest rate since 1993 (Source: City AM), the economic pressure is palpable. As the UK grapples with the harsh realities of a recession, businesses find […]
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What a year… It’s that time of year when you reflect on the past 12 months and what a year it has been for the Route team! During a recent team meeting, the team summed 2022 up as: jam-packed; fast-paced; challenging and exciting. 📍Working on a range of exciting projects with wonderful clients including Environment Bank, JMAC , Luxury Cotswold […]
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Away day with some familiar faces Yesterday the Route Team headed to The Vermont Hotel Newcastle for our very first away day. ⤵️ It was a great opportunity to reflect on our growth to date and for the team to feed into our growth strategy for 2022/23 sharing their thoughts on Route’s direction and structure. We were delighted to also […]
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Following continued growth we have further strengthened the team with four new appointments. Martyn King, SEO Account Director and Sarah Thomas, Paid Social Media Manager will support our vision to partner with clients to help them understand their customer touchpoints and maximise their investments. Molly-Ann Hughes, Account Executive and Lewis Wallwork, Data Apprentice, will support clients and the company as […]
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We were absolutely delighted to have been awarded ‘Best Low Budget Campaign’ at the 2021 Northern Digital Awards for our work with our tremendously loyal and fantastic clients Welsh Oak Frame. Due to the Pandemic the awards were hosted online by Jenny Powell. Therefore, we celebrated online with a few drinks and plenty of virtual high-fives! Darren Davidson, Route Managing […]
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